The purpose of a cover letter is :
- to highlight the points made on the CV that are relevant to the job you are seeking.
- demonstrate your abilities and usefulness (skills, qualities, strengths) to the recruiter. What can you bring to this job or company ?
- demonstrate your enthusiasm to be part of the company.
- It is important to follow a rigorous outline when writing the cover letter.
- The cover letter is not just a formal document that accompanies the CV. It makes the case for why you are the best-qualified person for the job.
- Do not repeat what is in the CV : the cover letter should explain how you would successfully contribute in the role you want to play in the company.
- The cover letter is a personal document : do not recopy a generic "model". Each cover letter should have variations depending on the company or job for which you are applying.